Effective marketing is essential to business growth, and one of the most dynamic and successful marketing techniques is word-of-mouth referrals. Research shows that a large majority of consumers seeks input from family and friends before deciding which products and services to buy. For this reason, it is important to encourage word-of-mouth referrals with your customers. Here are some strategies that can help you accomplish this.
Gather Testimonials from Your Customers
When customers are satisfied with your products or services, they are often amenable to sharing their positive experiences. Publish the photos and names of these people on your blog along with stories of how your company’s output has improved various aspects of their lives. Consumers browsing online for items like those your business offers will identify with the people sharing testimonials. If you want to add extra power to the referrals, gather some testimonials on video.
Accept Meetings from Anyone
When you are approached by people requesting advice in your area of expertise, always assent, even if they are possible competitors. Generosity in sharing your knowledge has a tendency to get back to you in a positive way. Some of these people may turn out to be faithful clients, while others may end up as collaborators or even partners. Everyone you talk to is a potential customer.
Send Personalized Messages on LinkedIn
People like to have business dealings with individuals that they know and trust, or that have been recommended by people that they know and trust. You can foster these associations by sending messages on LinkedIn to those you have met at dinners, conferences, and other events. This helps you to build personal relationships with them, which will assist in engendering the level of trust necessary to agree on matters of business. Sending messages through LinkedIn has the added advantage that your correspondence is saved on the platform, so if necessary you can go back and refer to past communications.
For more advice on boosting referrals with your customers, get in touch with Alternative Capital Source.